Lezotte Miller wins regional PR award
Okemos-based Lezotte Miller Public Relations Inc. is the only PR firm in Michigan to win at the Public Relations Society of America’s 2011 Diamond Awards, earning the top award in the Public Affairs Campaign category among six states (Michigan, Indiana, Ohio, Pennsylvania, Kentucky and West Virginia.)
LM Inc. developed and conducted Associated Builders & Contractors of Michigan’s “Campaign to End Project Labor Agreements (PLAs) in Michigan.” Resulting in passage of the “Fair and Open Competition in Governmental Construction Act” in July 2011.
“ABC of Michigan was up against a well-funded opposition, so a targeted budget that took the campaign directly to public officials and the media was key,” explains Barbara Lezotte, APR president. “Focusing on the unnecessary cost to taxpayers in a tight budget time was the message we continually drove home.”