October 2, 2017

Every interview is an opportunity to convey an organization’s message to a broad media audience.  Interview preparation makes the difference in maximizing media opportunities. 


…know your key m...

June 1, 2016

Lezotte Miller's Chris Christoff takes the uncertainty out of media interviews with 10 tips on how to be concise, confident and polite.  Published in the May/June 2016 issue of SBAM's FOCUS magazine....

November 29, 2011

What is considered "newsworthy" to the media?  How is newsworthiness defined?  Published in the Nov/Dec 2011 issue of SBAM's FOCUS magazine. 

Read more here.

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