October 17, 2017

State education association leaders were a great audience for our "Crisis Communication Planning" workshop at the national meeting of Association of State Retired Teacher Executives! Thanks to ASRTE l...

A communication crisis isn't always what brings a business down - sometimes it can be the result of poor planning and bad reactions from the company as it tries to work through the incident. Here are...

What is a crisis communication plan and why is it important to invest in one?  Barbara Lezotte, APR explains the risks of not having a crisis communication plan in place and reviews the basic elements...

Careful preparation is the best way to avoid unwanted media attention.  When a corporate reputation is on the line, preparation is critical, and once news breaks, interaction with the media is often u...

July 1, 2016

“A crisis communication plan…is akin to an emergency response drill,” explains Barbara Lezotte, APR, in the crisis communication-themed issue of MiMfg Magazine, the bi-monthly publication of the Michi...

April 22, 2011

Barbara Lezotte was a presenter at the Michigan Bankers Association’s Education Summit and Trade Show in Traverse City April 21.

Titled “Crisis Communication: Plan, Prepare, Respond,” the presentation...

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Photos by Christopher Thompson Photography