In an age of multi-platform media, it can be challenging to determine the right media to tell your organization’s story and to communicate with your target audience. To help you make the right choice, we define the four most common media used in public relations: owned, earned, social and paid media. Owned media includes media platforms the organization controls such as its website, electronic or print publications, conferences, brochures, videos or podcasts. The organization

Washington gridlock, the state’s budget and the opioid epidemic’s impact on the workplace are a few of the items on the agenda at the Michigan Society of Association Executives (MSAE) Legislative & Public Policy Conference, Wednesday, Feb.15 in Lansing. In a special preconference on the opioid epidemic, Ingham County District Judge Donald Allen and Amanda Lick of Michigan Pharmacists Association will explore its workplace impact. In “Progress or Gridlock: What's Happening

Determining effective communication strategies takes a combination of earned, paid, social and owned media. Published in the Nov/Dec 2014 issue of MSAE's IMPACT magazine. Read more here. #MSAE #IMPACTMagazine #LezotteMiller #LMInc #Lansing #CommunicationStrategies

Lezotte Miller Public Relations Inc. earned the top public relations campaign award at the Michigan Society of Association Executives' (MSAE) 10th Annual Diamond Awards event Wednesday, Sept. 21, in Novi. The awards program recognizes excellence and innovation in associations. LM Inc. developed and coordinated the Associated Builders & Contractors of Michigan's "Campaign to End Project Labor Agreements (PLAs) in Michigan," which was geared to pass legislation banning union-on

Okemos-based Lezotte Miller Public Relations Inc. is the only PR firm in Michigan to win at the Public Relations Society of America’s 2011 Diamond Awards, earning the top award in the Public Affairs Campaign category among six states (Michigan, Indiana, Ohio, Pennsylvania, Kentucky and West Virginia.) LM Inc. developed and conducted Associated Builders & Contractors of Michigan’s “Campaign to End Project Labor Agreements (PLAs) in Michigan.” Resulting in passage of the “Fair