In an age of multi-platform media, it can be challenging to determine the right media to tell your organization’s story and to communicate with your target audience. To help you make the right choice, we define the four most common media used in public relations: owned, earned, social and paid media. Owned media includes media platforms the organization controls such as its website, electronic or print publications, conferences, brochures, videos or podcasts. The organization

A lot has been done, but more needs to be accomplished, said Ari Adler, communications director in the governor’s office, when he recapped Gov. Rick Snyder’s State of the State speech at Capitol Issues Forum Jan. 24. The state of Michigan has achieved significant progress during the governor’s tenure, Adler noted, referring to two Wall Street Journal articles the governor handed up during his speech. The first article published Oct. 2009 was titled ‘The State of Joblessness’,

Michigan could be losing out on jobs and economic growth thanks to inadequate investment in infrastructure, said Mike Nystrom, Michigan Infrastructure and Transportation Association and Janice Beecher, MSU's Institute of Public Utilities, who spoke at Capitol Issues Forum Feb. 16 on findings and recommendations of Gov. Snyder's 21st Century Infrastructure Commission. Potential businesses looking to relocate or expand to the area are concerned about Michigan's i

Washington gridlock, the state’s budget and the opioid epidemic’s impact on the workplace are a few of the items on the agenda at the Michigan Society of Association Executives (MSAE) Legislative & Public Policy Conference, Wednesday, Feb.15 in Lansing. In a special preconference on the opioid epidemic, Ingham County District Judge Donald Allen and Amanda Lick of Michigan Pharmacists Association will explore its workplace impact. In “Progress or Gridlock: What's Happening

A 21st Century Infrastructure is essential to ensure Michigan's comeback, noted Ari Adler, communications director in the governor's office, who recapped Gov. Rick Snyder's annual State of the State address at Capitol Issues Forum Jan. 18. The governor's goals are to improve 'hard' infrastructure such as water and sewer systems, roads and bridges, as well as the 'soft' infrastructure such as public education and the continuing revitalization of Michigan communities. "Th

While the big question late in the election season seems to be, “Is it over for Trump?” in Michigan it’s, “Is it over for Democrats or Republicans?”, said Ed Sarpolus, executive director, Target Insyght, who offered “Pre-election Insights, Outlooks” at Capitol Issues Forum Oct 12. As Democrats and Republicans vie for House seats, voter turnout will have the greatest impact on results. Minimal in-state campaign efforts from presidential candidates and the failure of both Mich