February 14, 2018

In an age of multi-platform media, it can be challenging to determine the right media to tell your organization’s story and to communicate with your target audience. To help you make the right choice,...

January 18, 2018

Gov. Rick Snyder speaks to the Michigan Legislature during his 2017 State of the State address.

Ari Adler of the governor's office will give Capitol Issues Forum a debriefing on Gov. Rick Snyder's fina...

A communication crisis isn't always what brings a business down - sometimes it can be the result of poor planning and bad reactions from the company as it tries to work through the incident. Here are...

What is a crisis communication plan and why is it important to invest in one?  Barbara Lezotte, APR explains the risks of not having a crisis communication plan in place and reviews the basic elements...

Careful preparation is the best way to avoid unwanted media attention.  When a corporate reputation is on the line, preparation is critical, and once news breaks, interaction with the media is often u...

December 1, 2014

Determining effective communication strategies takes a combination of earned, paid, social and owned media.  Published in the Nov/Dec 2014 issue of MSAE'IMPACT magazine.

Read more here. 

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Photos by Christopher Thompson Photography