A communication crisis isn't always what brings a business down - sometimes it can be the result of poor planning and bad reactions from the company as it tries to work through the incident. Here are ten common ways manufacturers can stumble in a communication crisis. Is your team prepared to handle the unexpected in the right way? 1. Neglect to plan ahead for crises typical to manufacturing. Being able to withstand the impact of a media crisis starts long before an incident

What is a crisis communication plan and why is it important to invest in one? Barbara Lezotte, APR explains the risks of not having a crisis communication plan in place and reviews the basic elements of a strong plan. Read more here. #LezotteMiller #LMInc #Lansing #CrisisCommunication

Careful preparation is the best way to avoid unwanted media attention. When a corporate reputation is on the line, preparation is critical, and once news breaks, interaction with the media is often unavoidable. Read more here. Want to know if your company is crisis communication ready? Use our Crisis Communication Readiness Rating Scorecard to find out. Crisis Communication Readiness Rating Scorecard. #LezotteMiller #LMInc #Lansing #CrisisCommunication

“A crisis communication plan…is akin to an emergency response drill,” explains Barbara Lezotte, APR, in the crisis communication-themed issue of MiMfg Magazine, the bi-monthly publication of the Michigan Manufacturers Association. In the issue, Lezotte explains the risks of not having a plan in place and the consequences of avoiding the media. Read the July issue in its entirety here. #LezotteMiller #LMInc #Lansing #CrisisCommunication #MiMfgMag #MichiganManufacturersAssocia