Michigan
Department of Treasury
The governor's office charged Department of Treasury with creating and launching a new website with K-12 curriculum resources for teachers and parents. Treasury called on LM Inc. to develop and implement a plan and media
rollout. The SCoPE (Sample Curriculum of Plans for Education) site offered lesson plans developed by the top teachers in the state. LM Inc. developed a comprehensive communication plan geared to the website launch and governor's office news conference, along with marketing to the state's 108,000 teachers and school administrators. The project earned a PRSA Pace award in recognition of excellence.
Contact: Michael Boulus, Public Policy Associates, 517-485-4477 or mboulus@publicpolicy.com. Former deputy director of Michigan Department of Treasury.
