Michigan

Department of Treasury

The governor's office charged Department of Treasury with creating and launching a new website with K-12 curriculum resources for teachers and parents.  Treasury called on LM Inc. to develop and implement a plan and media

rollout.  The SCoPE (Sample Curriculum of Plans for Education) site offered lesson plans developed by the top teachers in the state.  LM Inc. developed a comprehensive communication plan geared to the website launch and governor's office news conference, along with marketing to the state's 108,000 teachers and school administrators.  The project earned a PRSA Pace award in recognition of excellence.

Contact: Michael Boulus, Public Policy Associates, 517-485-4477 or mboulus@publicpolicy.com.  Former deputy director of Michigan Department of Treasury.

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Photos by Christopher Thompson Photography