We customize our media training workshop for each association or corporation. Training is focused on delivering key messages specific to the organization in order to make optimal use of media opportunities.

In either a half or full day format, we train key staff members to respond more effectively when either print or broadcast media call.

We have trained dozens of association spokespeople, CEOs, media relations managers and others to represent their organizations with credibility, poise and authority on TV, radio and in print.

 
“Making the Most of Media Interviews”
(A full day or half day program)

Morning Session – Proactive Media Relations

1. Welcome/Introductions/Overview
2. Importance of Proactive Media Relations
3. What the Media Want – Broadcast vs. Print
4. How to Work Effectively with Reporters and Editors
5. Interview Dos and Don’ts
6. Handling Crisis Interviews
7. How to be a Great Spokesperson
8. Mock Media Interview

Afternoon session – Hands On Training
On Camera Interview Training

• Live news stand-up interview
• Talk show format

(Customized crisis and interview situations to the client industry)

Please call us at 517-381-1900 to discuss scheduling
a customized media training workshop for your staff.