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Research and Strategic Planning

As part of its communication planning for clients, Lezotte Miller often recommends research to better determine an organization’s image, communication challenges and opportunities.  To gather information, Lezotte Miller recommends:

  • Executive interviews
  • Archival reviews
  • Media content analyses
  • Employee opinion/attitude research
  • Focus groups
  • Telephone surveys
  • Mail surveys

Communication Plans/Audits
Organizations often benefit from a professional assessment of their existing communication programs prior to making changes.  Lezotte Miller will assess communication with key audiences, conduct appropriate research and make recommendations to enhance and improve communication.

Lezotte Miller develops formal communication plans to enable clients to identify and achieve long-range goals and objectives.  A proactive approach helps organizations communicate effectively with key publics – whether they be employees, the media, customers, governmental bodies, members, investors or other specific groups.

 

Lezotte Miller Public Relations, Inc.
2175 Commons Parkway
Okemos, Michigan 48864
Telephone: 517-381-1900
Fax: 517-381-1950
E-mail: staff@lezottemiller.com

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