More than half of all negative business news coverage comes as the result of labor disputes, faulty management and white collar crime; yet many organizations do not prepare to handle such public relations crises. The single most important ingredient in crisis handling is preparation -- having a written crisis communication plan -- followed closely by effective communication to all the key audience during the crisis.

Lezotte Miller develops crisis communication plans for all types of organizations and can assist when a crisis occurs with media relations, employee communication, message development and overall reputation management.