Published Articles

Barb Lezotte, LM Inc. president, writes about crisis communication in the March/April 2011 edition of Michigan Bankers Association magazine, mbaBanking.  Read the full story here.

Media savy: Meeting the test for "Newsworthiness"

By Barbara Lezotte, APR

SBAM Focus, November/December 2011

Why Isn't the Media Covering Our Story?

By Barbara Lezotte, APR

Greater Lansing Business Monthly, October 2011

Good Corporate Citizenship Mirrors Positive Public Relations

By Barbara Lezotte, APR

Geater Lansing Business Monthly, April 2011

Communication Basics Can Help Business Connect

By Barbara Lezotte, APR

SBAM Focus, November 2010

Ten Ways to Stumble in a Communication Crisis

By Barbara Lezotte, APR

Geater Lansing Business Monthly, October 2009

Is your business "fit" enough to be advertised?

By Barbara Lezotte, APR

SBAM Focus, July 2009

Media Interview Checklist: Rank Your Spokesperseon Capabilities

By Barbara Lezotte, APR

Greater Lansing Business Monthly, August 2008

Economic Development Efforts Require the Three Rs

By Barbara Lezotte, APR

Greater Lansing Business Monthly, December 2007

A Lesson in Marketing: On Green Beans and Branding Irons

By Barbara Lezotte, APR

Greater Lansing Business Monthly, May 2007

Crisis Communications: Avoidance vs. Actions

By Barbara Lezotte, APR

Greater Lansing Business Monthly